Plant Power is a two-day seminar event that aims to promote the benefits of an all plant diet. Featuring the most prominent voices in the industry, this event required a personality that was going to set it appart from other vegan organisations.

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The colors, arrows and haltone flower all aim to break away from the "organic" and "monotone" feel that the vegan movement is usually associated with. Not only do the posters need to make the vegan attendees excited to attend but also they need to help attract potential new arrivals to the
vegan lifestyle.